Healthcare Campaigns & Strategic Messaging

Genesys Multi-Channel Partner Campaigns

Genesys + Infosys “The 90s Called” Cloud CX Video CampaignGoogle Drive File

Developed concept-driven video advertising copy and campaign messaging for a Genesys + Infosys cloud customer experience initiative focused on contact center modernization and cloud migration. Created the campaign line “The 90s called…they want their call center back” to use humor and nostalgia as a way to position outdated customer service infrastructure against modern cloud-based CX solutions. Developed concise, social-first messaging designed to simplify enterprise technology transformation through approachable, audience-centered storytelling.

Genesys + TTEC AI Customer Experience Video Campaign

Developed LinkedIn video advertising and campaign messaging for a Genesys + TTEC enterprise AI customer experience initiative focused on conversational engagement and AI-powered CX transformation. Created concise, audience-focused messaging including the campaign line “Humanize Your Enterprise with AI” to position enterprise technology in a more customer-centered and engaging way across digital communication channels.

Verizon + Genesys Remote Workforce Security Conversation Campaign

Developed LinkedIn conversation ad and lead-generation messaging for a Verizon + Genesys campaign focused on remote workforce security, cloud CX infrastructure, and customer data protection. Created conversational enterprise messaging designed to address security concerns surrounding remote contact center environments while promoting downloadable thought leadership resources and cloud-based CX solutions.

Editorial Storytelling & Interviews

JAFCO “Building Families, Strengthening Communities” Campaign

Developed long-form nonprofit campaign and donor communications copy for JAFCO, a family-support and child welfare organization serving abused and neglected children, children with developmental disabilities, and families in crisis. Created mission-driven messaging focused on family strengthening, foster care, trauma support, community wellness, and donor engagement while helping communicate the organization’s vision, services, and community impact through emotionally grounded storytelling and institutional narrative development.

Building Bridges: Summer Faerman Helps Connect a Community

Community-focused profile feature highlighting Summer Faerman’s leadership role at B’nai Torah Congregation and her work connecting individuals, nonprofits, and support services throughout the Boca Raton community. Combined human-interest storytelling, interview-based journalism, and mission-driven editorial writing to create a compassionate and engaging profile centered on service, purpose, and community impact.

Genesys + Infosys “The 90s Called” Cloud CX Video CampaignGoogle Drive File

Developed concept-driven video advertising copy and campaign messaging for a Genesys + Infosys cloud customer experience initiative focused on contact center modernization and cloud migration. Created the campaign line “The 90s called…they want their call center back” to use humor and nostalgia as a way to position outdated customer service infrastructure against modern cloud-based CX solutions. Developed concise, social-first messaging designed to simplify enterprise technology transformation through approachable, audience-centered storytelling.

JAFCO “Building Families, Strengthening Communities” Campaign

Developed long-form nonprofit campaign and donor communications copy for JAFCO, a family-support and child welfare organization serving abused and neglected children, children with developmental disabilities, and families in crisis. Created mission-driven messaging focused on family strengthening, foster care, trauma support, community wellness, and donor engagement while helping communicate the organization’s vision, services, and community impact through emotionally grounded storytelling and institutional narrative development.

Genesys + TTEC AI Customer Experience Video Campaign

Developed LinkedIn video advertising and campaign messaging for a Genesys + TTEC enterprise AI customer experience initiative focused on conversational engagement and AI-powered CX transformation. Created concise, audience-focused messaging including the campaign line “Humanize Your Enterprise with AI” to position enterprise technology in a more customer-centered and engaging way across digital communication channels.

Verizon + Genesys Remote Workforce Security Conversation Campaign

Developed LinkedIn conversation ad and lead-generation messaging for a Verizon + Genesys campaign focused on remote workforce security, cloud CX infrastructure, and customer data protection. Created conversational enterprise messaging designed to address security concerns surrounding remote contact center environments while promoting downloadable thought leadership resources and cloud-based CX solutions.

Building Bridges: Summer Faerman Helps Connect a Community

Community-focused profile feature highlighting Summer Faerman’s leadership role at B’nai Torah Congregation and her work connecting individuals, nonprofits, and support services throughout the Boca Raton community. Combined human-interest storytelling, interview-based journalism, and mission-driven editorial writing to create a compassionate and engaging profile centered on service, purpose, and community impact.
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